How can corporate organizations prevent maverick buying?
Maverick buying occurs within a corporate organization when purchases are made without oversight or control from Procurement. This has several...
1 min read
Editorial ICreative
Sep 30, 2021 11:11:21 AM
ICreative has announced that it will soon be unveiling a new logo and house style as part of its parent company’s repositioning. “Our new brand identity will reinforce our ambitious goal of further reducing the administrative burden on our clients,” comments Vincent Wouters, CEO of ICreative.
ICreative has had the same house style ever since the company was founded in 2000, but a lot has changed since then. Innovestit Group, ICreative’s parent company, has grown substantially in recent years – both autonomously and through acquisitions.
“But the size of the company is not the only difference. The whole market has changed dramatically,” says Vincent Wouters. “Our clients are increasingly moving towards Software-as-a-Service (SaaS), plus our range of products and services is expanding all the time.”
As Innovestit Group has continued to grow it has become a one-stop shop for customers, which means that the individual companies and brands within the group are increasingly working together. “It’s time for the group to present a more unified image to the market. That’s why Innovestit Group will soon be revealing a new, more appropriate name, and the visual brand identity of ICreative and its sister companies will be aligned with this,” states Wouters.
Want to stay informed of developments and know what this means for customers and relations? Follow our coverage on the website and social media channels in the coming weeks!
Maverick buying occurs within a corporate organization when purchases are made without oversight or control from Procurement. This has several...
Within most large organizations, Finance and Procurement are often separate entities. At the Technical University of Delft (TU Delft), we are no...
The purchase-to-pay process of corporate organizations comprises various strategic processes (such as sourcing or contract management) and...