ICreative has announced that it will soon be unveiling a new logo and house style as part of its parent company’s repositioning. “Our new brand identity will reinforce our ambitious goal of further reducing the administrative burden on our clients,” comments Vincent Wouters, CEO of ICreative.
ICreative has had the same house style ever since the company was founded in 2000, but a lot has changed since then. Innovestit Group, ICreative’s parent company, has grown substantially in recent years – both autonomously and through acquisitions.
“But the size of the company is not the only difference. The whole market has changed dramatically,” says Vincent Wouters. “Our clients are increasingly moving towards Software-as-a-Service (SaaS), plus our range of products and services is expanding all the time.”
One-stop-shop
As Innovestit Group has continued to grow it has become a one-stop shop for customers, which means that the individual companies and brands within the group are increasingly working together. “It’s time for the group to present a more unified image to the market. That’s why Innovestit Group will soon be revealing a new, more appropriate name, and the visual brand identity of ICreative and its sister companies will be aligned with this,” states Wouters.
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