ICreative has announced that it will soon be unveiling a new logo and house style as part of its parent company’s repositioning. “Our new brand identity will reinforce our ambitious goal of further reducing the administrative burden on our clients,” comments Vincent Wouters, CEO of ICreative.
ICreative has had the same house style ever since the company was founded in 2000, but a lot has changed since then. Innovestit Group, ICreative’s parent company, has grown substantially in recent years – both autonomously and through acquisitions.
“But the size of the company is not the only difference. The whole market has changed dramatically,” says Vincent Wouters. “Our clients are increasingly moving towards Software-as-a-Service (SaaS), plus our range of products and services is expanding all the time.” Read more